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Like everything, your brain requires fuel to fire efficiently. The better your fuel, the better your output.

THINKNOO offers the first holistic approach to getting more out of coffee using two natural supplements:

NOOstart enhances mental energy and focus by fighting off the afternoon crash and overstimulated jitters.

NOOreset prepares your body for sleep by helping process caffeine faster and replenishing the nutrients absorbed from a productive day.

It’s your coffee, just smarter.

Your Coffee. Without The Crash.

L-THEANINE

Responsible for the calming effect in green tea. L-Theanine reduces overstimulation – the jitters – to enhance your mental clarity. (1) (2)

CDP CHOLINE

Found in every cell in the body and naturally sourced from eggs. CDP Choline fuels the brain to improve focus and mental energy. (3) (4)

HORDENINE

A natural extract found in barley sprouts. Hordenine acts to support the adrenal system in the body and extend the life of coffee. (5)

VITAMIN B6

An essential nutrient to the body. Vitamin B6 is widely associated with cognitive performance, mental energy, and mood. (6) (7)

THEACRINE

Found in traditional Kucha tea. Theacrine works synergistically with caffeine to offer a sustained mental boost. (8) (9)

CURCUMIN

Naturally occurring in one of the world's ancient spices, turmeric. Curcumin has been shown to have positive effects on inflammation, mood, and learning. (10) (11)

Shop Noo

Your Coffee. More Focus.

Your Coffee. Less Jitters.

EILEEN RHEIN

Wall Street Lawyer

"THINKNOO helps enhance the effects of my daily coffee naturally to keep me ...going from the boardroom to the airport and back again! As both full-time lawyer on Wall Street and a digital media entrepreneur and travel blogger, I need all the energy I can get."

AUSTIN GALL

Professional Stuntman

"When it comes to being a stuntman, precision is everything. I truly benefited from ...the increased focus NOOstart offers and appreciated the calming relief of NOOreset in the evenings; not to mention the great sleep!”

JUSTIN WEBER

Entrepreneur / Podcast Host

"THINKNOO gives me such clean and sustainable energy when I drink coffee ...as well as such restorative sleep at night – I have never woken up so clear."

STEVE SHARPE JR

Digital Designer

"As a creative and entrepreneur, my time is so precious and my ...productivity & focus while taking THINKNOO has drastically increased! The Reset brings everything down and I can sleep through the night with no problems.”

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View all 20 scientific Citations

Scientific Citations

1. Owen, G. N., Parnell, H., De Bruin, E. A., & Rycroft, J. A. (2008). The combined effects of L-theanine and caffeine on cognitive performance and mood. Nutr Neurosci, 11(4), 193-198. doi:10.1179/147683008x301513 2. Gomez-Ramirez, M., Kelly, S. P., Montesi, J. L., & Foxe, J. J. (2009). The effects of L-theanine on alpha-band oscillatory brain activity during a visuo-spatial attention task. Brain Topogr, 22(1), 44-51. doi:10.1007/s10548-008-0068-z 3. Wurtman, R. J., Regan, M., Ulus, I., & Yu, L. (2000). Effect of oral CDP-choline on plasma choline and uridine levels in humans. Biochem Pharmacol, 60(7), 989-992. 4. Weiss, G. B. (1995). Metabolism and actions of CDP-choline as an endogenous compound and administered exogenously as citicoline. Life Sci, 56(9), 637-660. 5. Barwell, C. J., Basma, A. N., Lafi, M. A., & Leake, L. D. (1989). Deamination of hordenine by monoamine oxidase and its action on vasa deferentia of the rat. J Pharm Pharmacol, 41(6), 421-423. 6. Kennedy, D. O. (2016). B Vitamins and the Brain: Mechanisms, Dose and Efficacy—A Review. Nutrients, 8(2), 68. doi:10.3390/nu8020068 7. Percudani, R., & Peracchi, A. (2003). A genomic overview of pyridoxal-phosphate-dependent enzymes. EMBO Reports, 4(9), 850-854. doi:10.1038/sj.embor.embor914 8. He, H., Ma, D., Crone, L. B., Butawan, M., Meibohm, B., Bloomer, R. J., & Yates, C. R. (2017). Assessment of the Drug-Drug Interaction Potential Between Theacrine and Caffeine in Humans. J Caffeine Res, 7(3), 95-102. doi:10.1089/jcr.2017.0006 9. Ziegenfuss, T. N., Habowski, S. M., Sandrock, J. E., Kedia, A. W., Kerksick, C. M., & Lopez, H. L. (2016). A Two-Part Approach to Examine the Effects of Theacrine (TeaCrine(R)) Supplementation on Oxygen Consumption, Hemodynamic Responses, and Subjective Measures of Cognitive and Psychometric Parameters. J Diet Suppl, 1-15. doi:10.1080/19390211.2016.1178678 10. Kulkarni S.K., Bhutani M.K., Bishnoi M. “Antidepressant activity of curcumin: involvement of serotonin and dopamine system.”Psychopharmacology (Berlin). 2008 Dec;201(3):435-42. 11. Wang R., Li Y.B., Li Y.H., Xu Y., Wu H.L., Li X.J. “Curcumin protects against glutamate excitotoxicity in rat cerebral cortical neurons by increasing brain-derived neurotrophic factor level and activating TrkB.”Brain Research. 2008 May 19;1210:84-91. 12. Tsai, T. H., Chang, C. H., & Lin, L. C. (2005). Effects of Evodia rutaecarpa and rutaecarpine on the pharmacokinetics of caffeine in rats. Planta Med, 71(7), 640-645. doi:10.1055/s-2005-871270 13. Noh, K., Seo, Y. M., Lee, S. K., Bista, S. R., Kang, M. J., Jahng, Y., . . . Jeong, T. C. (2011). Effects of rutaecarpine on the metabolism and urinary excretion of caffeine in rats. Arch Pharm Res, 34(1), 119-125. doi:10.1007/s12272-011-0114-3 14. Murck, H. (2002). Magnesium and affective disorders. Nutr Neurosci, 5(6), 375-389. doi:10.1080/1028415021000039194 15. Murck, H., & Steiger, A. (1998). Mg2+ reduces ACTH secretion and enhances spindle power without changing delta power during sleep in men -- possible therapeutic implications. Psychopharmacology (Berl), 137(3), 247-252. 16. Monteleone, P., Maj, M., Beinat, L., Natale, M., & Kemali, D. (1992). Blunting by chronic phosphatidylserine administration of the stress-induced activation of the hypothalamo-pituitary-adrenal axis in healthy men. Eur J Clin Pharmacol, 42(4), 385-388. 17. Pizzorno, L. (2015). Nothing Boring About Boron. Integrative Medicine: A Clinician’s Journal, 14(4), 35–48. 18. Peuhkuri, K., Sihvola, N., & Korpela, R. (2012). Dietary factors and fluctuating levels of melatonin. Food & Nutrition Research, 56, 10.3402/fnr.v56i0.17252. http://doi.org/10.3402/fnr.v56i0.17252 19. Dollins, A. B., Zhdanova, I. V., Wurtman, R. J., Lynch, H. J., & Deng, M. H. (1994). Effect of inducing nocturnal serum melatonin concentrations in daytime on sleep, mood, body temperature, and performance. Proc Natl Acad Sci U S A, 91(5), 1824-1828. 20. Zhdanova, I. V., Wurtman, R. J., Lynch, H. J., Ives, J. R., Dollins, A. B., Morabito, C., . . . Schomer, D. L. (1995). Sleep-inducing effects of low doses of melatonin ingested in the evening. Clin Pharmacol Ther, 57(5), 552-558. doi:10.1016/0009-9236(95)90040-3 View less citations

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