A NOO LOOK AT COFFEE
THINKNOO is a community of people passionate about two things: Coffee and Productivity.
As many of you already know, coffee is a powerful brain booster. So much so, that the average coffee consumer in the U.S. drinks 115 liters/year. But, how many of us understand how our body interacts with coffee?
Before diving into our powerful coffee-enhancing formula, let’s take a quick look at how our body reacts to coffee.
THE EFFECTS OF COFFEE
Keeping you awake
Throughout the day your brain produces a chemical called Adenosine. As it builds up it latches onto receptors to slow the brain down, eventually making you ready for bed. Caffeine acts to inhibit this process by stopping the sleep-inducing Adenosine from latching to those receptors. This process keeps you mentally alert for longer.
The afternoon crash
Your body breaks down caffeine at a rate of half the milligram dosage every four to six hours. For example, if you have a 100mg of caffeine at 8AM then you will have 50mg in your system at 2PM. As the level of caffeine in your brain reduces, the sleep-inducing Adenosine floods the brain giving you the dreaded afternoon crash.
As your brain speeds up your body begins to release adrenaline, the energy system in the body, giving rise to the desired rush we’re all too familiar with. Your heart rate increases, your blood pumps faster and your airways open up.
Caffeine acts to increase the brains levels of the neurotransmitter, Dopamine, by slowing the reabsorption rate. This process leaves the brain with higher levels of dopamine that act to enhance your mood.
COFFEE ENHANCERS: NOOstart
NOOstart – Theacrine
The Benefit – Enhances and extends the stimulating properties of coffee to fight off the afternoon crash.
The Science – Theacrine shares similarities with caffeine and is thought to be synthesized in plants from caffeine itself. The difference in structure means that it is dealt with differently by the body, resulting in stimulation that lasts longer. (8)(9)
NOOstart – Hordenine
The Benefits – Slows the breakdown of caffeine’s stimulant release to give you sustained mental energy throughout the day.
The Science – Hordenine interacts with Monoamine Oxidase, one of the mechanisms the body uses to break down neurotransmitters. While it is busy dealing with Hordenine these chemicals can stay active for longer. (5)
NOOstart – Longvida Curcumin
The Benefit – Increases the feel-good chemicals in the brain to boost your mood.
The Science – Curcumin raises levels of dopamine and serotonin, key neurotransmitters that control mood and motivation. An additional increase in BDNF boosts neurogenesis driving the formation of new pathways in the brain. (10) (11)
NOOstart – CDP-Choline
The Benefit – Provides necessary brain fuel to support the brains memory and recall systems.
The Science – CDP-Choline occurs naturally in the body and breaks down into Uridine and Choline. The process supplies the brain with much-needed acetylcholine, traditionally considered to underpin our complex intelligent thought processes. (3)(4)
NOOstart – Vitamin B6
The Benefit – A critical vitamin for many aspects of healthy brain function.
The Science – Vitamin B6 is an important cofactor, this means that many processes in the body are dependent on it to function properly. This includes five important neurotransmitters, including dopamine, serotonin, and acetylcholine. (6)(7)
COFFEE ENHANCERS: NOOreset
NOOreset – Rutaecarpine
The Benefit – Increases the body’s ability to flush caffeine from the system, achieving a deeper state of sleep.
NOOreset – Magnesium Glycinate
The Benefit – Relieves the brain from stress built up throughout the day, among many other benefits, for general health and wellbeing.
NOOreset – Phosphatidylserine
The Benefit – Slows racing thoughts from the day by reducing excessive stress.
The Science – Phosphatidylserine reduces the stress-filled effects of cortisol, by normalizing the hypothalamo-pituitary-adrenal axis. (16)
NOOreset – Zinc
The Benefit – Aids the body’s production of melatonin to help transition you into a natural state of sleep.
The Science – Zinc plays an important role in the functioning of the brain’s neurotransmitters and is critical in the metabolism of Melatonin, an important sleep hormone that regulates natural sleep cycles. (18)
NOOreset – Melatonin
The Benefit – Transitions the body into a natural state of sleep more effectively after a busy day.